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Your customers are on a journey: they leverage technology, are always connected, and make decisions based on the experiences they have with your brand and with the competition.
您的客戶已然踏上一趟旅程:他們利用科技、信息靈通,基于針對您的品牌和競爭對手品牌的體驗作出決定。
SDL Customer Experience Cloud helps you deliver a personalised experience to your customers that shows you understand them at every touch-point: from digital channels, mobile devices and even across different languages.
SDL 客戶體驗云端能助您向客戶提供個性化體驗,展示您在數字渠道、移動設備等每個客戶觸點對他們的全然理解,甚至還能提供跨語言客戶體驗。
Take Peter: he wants to purchase new headphones.以 Peter?
為例:他想買一部新耳機。
He has a lot of options, but what will help him make a buying decision is how well a company understands his needs and can create a personalised experience to make his choice easier.
他有很多選擇,但最終能幫助他作出購買決定的是公司對他個人需求的理解度以及公司是否能提供個性化體驗,讓他輕松作出決定。
Most companies treat Peter like everyone else, sending a flood of offers for stuff that doesn’t interest him.
大多數公司會以對待所有普通客戶一樣對待 Peter,向他發送大量根本不讓人感興趣的產品優惠。
This frustrates Peter.
這讓 Peter 很有抵制情緒。
But let’s say your company uses SDL Customer Experience Cloud to build better experiences for customers.
但是,如果您的公司使用 SDL 客戶體驗云端為客戶創建更好的體驗,
You’ll know all sorts of useful information.
您便能知曉各種有用信息。
For example, you’ll know Peter has only purchased top-end digital accessories form your site before, that a specific brand is really trending with Peter’s demographic on social media, and that Peter is likely to be hitting his friends up on Facebook for recommendations.
比如說,您能知道 Peter 以前只從您的網站購買過高端數碼配件、某個特定品牌在社交媒體上 Peter 這個年齡段的人群中頗為流行、Peter 可能在 Facebook 上向好友尋求建議。
With this information you can use SDL solutions to ‘wow’ Peter, send targeted real-time offers for a discount on his purchase, and close the deal.
通過這些信息,您便能使用 SDL 解決方案博得 Peter 的稱贊,針對他要購買的產品發送有針對性的實時折扣優惠,完成交易。
Then, when Peter gets his new headphones, you can connect him with product information, technical support, other users and fan pages – all on the same site, and deliver a consistently remarkable experience, whether he’s using a tablet, computer or a mobile phone, all in Peter’s language of choice, no matter where he is in the world.
然后,在 Peter 收到自己的新耳機時,您可以向他發送位于同一個網站的產品信息、技術支持、其他用戶和粉絲專頁鏈接,提供始終如一的杰出客戶體驗,無論他使用平板電腦、普通電腦還是手機、無論他身在何處,都能以自己的偏好語言享有個性化體驗。
It’s all possible with one solution: SDL Customer Experience Cloud.
只需 SDL 客戶體驗云端一個對策,即可輕松實現多種可能。
It’s time to optimise your customers’ experience.?
是時候優化您的客戶體驗了。?
Contact SDL to get started.
聯系 SDL,即刻開始。
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